Startups

We are with you throughout your startup journey.

Piapex focuses not only on helping startups generate ideas, but also on developing their products, selling them, scaling them, and preparing them to receive investment.

Every startup has different needs. We don't offer ready-made solutions. We identify where the startup is stuck and step in right there.

Startups grow not through ideas, but through the right decisions.

We are with you throughout your startup journey.

Piapex works with startups during:

the idea stage,
the product development process,
the sales and commercialization phase,
the investment preparation and post-investment growth phase.

This holistic approach allows startups to progress without disrupting one stage while addressing another.

Product, sales, and investment are not independent of each other.

Which startup?

Technically Strong, Commercially Weak Startups

We are transforming a working product into a competitive business

Many technically strong startups:

cannot position their product correctly,
cannot clearly articulate their value proposition,
and struggle with pricing and business models.

At this point, together with startups:

We clarify the definition of a competitive product
We sharpen the value proposition and target customer segments
We develop business models and pricing strategies
We establish sustainable and scalable revenue structures

A product that works well does not necessarily mean a product that sells well.

Strong Idea, Lacking Technical Structure

We transform ideas into products, and products into roadmaps.

Some startups accurately identify a critical need in the market; however, they lack the technical infrastructure, team, or roadmap to turn it into a product.

With these startups:

we structure the process of transforming ideas into products,
we clarify the product roadmap and technical requirements,
we guide them in working with the right technical teams,
we plan technical investment and resource prioritization together.

A wrong technical step can cost months of time and resources.

Startups that cannot Sell or Scale

We remove coincidences out in sales

One of the most common problems faced by startups is the inability to make sales or scale their sales.

Some startups do a lot of business development but can't close sales; others haven't even designed the dynamics of sales at all.

At this stage, we work with startups to:

Clarify the different dynamics of B2B, B2C, and B2G sales models
Develop sales strategies specific to each model
Handle the entire process from sales proposals to contracts
Work end-to-end, from lead generation to sales closing

Sales is a learned skill, not something to be left to chance.

Startups Seeking Investment

We prepare for the right investment, not just for the investor

Many startups enter the investment process without a plan. Processes initiated without clarifying investor expectations, the true cost of the investment, and its strategic impact are often long and arduous.

At Piapex:

we have been working closely with investors for a long time,
we collaborate with angel investor networks,
farklı yatırım ağlarının içinde aktif rol alıyoruz.

With this experience;

we prepare startups according to the investor's perspective,
we clarify what the investment means for the startup,
we structure how and where the resources will be used.

When necessary, we also bring startups to the same table with the right investors.

Startups that are prepared receive investment with a better valuation.

Gains

What do startups gain by working with Piapex?

A clearer product and value proposition
Shorter and more predictable sales cycles
A prepared and informed approach to the investment process
A structure that knows where to allocate its resources

Better-prepared startups produce stronger results.

Why Piapex?

Yasemin Ük, Uniqgene Founder

Working with Piapex has strategically transformed our business development process.

Their experience and solution-oriented approach, particularly during the tender process with Fenerbahçe, not only helped us solve problems but also enabled us to confidently overcome challenges.

During our one-on-one meetings in Istanbul, we clearly felt that Piapex's approach was not limited to consultancy but offered genuine support centered on sustainable collaborations. They played a critical role in effectively delegating operational burdens and enabling us to focus on strategic partnerships.