Design Oriented
Innovation and Product Management Training
In today’s rapidly changing market, developing sustainable and competitive products is of vital importance for companies. This training will integrate the fundamentals of design-oriented product management into your company culture, enabling you to understand innovative product development processes from start to finish. In addition to theoretical knowledge, we will interactively discuss practical applications and challenges through inspiring real-life product stories from the industry and Piapex’s 20+ years of product management experience. This way, you will have the perspective and tools to design successful products of the future.
Scope & Content
This training will guide you step-by-step through the design thinking process, transforming your product development processes from start to finish. Our content combines theoretical knowledge with practical applications, providing you with all the tools you need to create innovative products.
Here are some of the topics we will cover during the training:
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Introduction to Design Thinking: Learn the fundamentals and importance of Design Thinking philosophy and how to integrate it into business processes.
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Requirements Assessment and User Research: Discover how to identify the right needs for a successful product and explore effective user research methods.
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Market Analysis & Competitor Analysis: Ürün stratejisini doğru oluşturabilmek için gerekli en önemli analizlerden pazar analizi ve rakip analizi için yöntem ve araçları öğrenin.
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Empathy and Persona Development: Learn the methods and tools for market analysis and competitor analysis, which are among the most important analyses required to create an effective product strategy.
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Idea Generation Techniques (Ideation): Experiment with brainstorming, SCAMPER, and other effective ideation methods to generate creative and innovative ideas.
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Prototyping Methods: To bring your ideas to life quickly and at low cost, utilize a variety of prototyping approaches, from paper prototypes to digital mockups.
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User Testing and Feedback Collection: Learn how to get valuable feedback and continuously improve your product by testing the prototypes you develop with real users.
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Product Pricing and Business Model Development: Determine the best business model and competitive pricing for your products and services.
This training will take your ability to develop sustainable and competitive products with a user-centric/customer-centric approach to the next level.
Participant Profile
This course is ideal for professionals at all levels who want to approach their work from a design thinking perspective in product management. It is especially useful for participants who have the following goals or positions:
Those who want to learn how product management processes are carried out and increase their knowledge in this field.
Those who want to develop a comprehensive awareness of the product life cycle.
Those who want to take an active role, lead or contribute to product development and management processes in the future.
Leaders and managers who want to spread a culture of innovation in their companies and integrate design thinking into their operations.
Participation in our training is especially recommended for people with the following profiles:
Product Managers and Product Owners
Entrepreneurs and Startup Founders
R&D Teams and Engineers
UI/UX Designers and Researchers
Innovation Teams and Innovation Leaders
Marketing and Business Development Specialists
Unit Employees Participating in Product Development Processes
Duration
This training is offered as a flexible program. The duration of the training can be customized according to the needs, goals and depth of content of the participants.