Design Focused from Idea Generation to Launch
Innovation Workshop
Do you want to deeply internalize the culture of innovation and product management in your company? This workshop will allow you to experience product management processes from beginning to end, based on real product ideas. At the end of the workshop, participants will come up with real product concepts or prototypes with investable potential, thus combining theoretical knowledge with tangible outputs.
With this workshop, you can add innovations to your existing products and services or develop new product lines that can be directly invested in and analyzed end-to-end. All outputs will be prepared in detailed reports to be presented to managers.
Scope & Content
This workshop has been carefully prepared by Piapex product managers with over 20 years of real-world product management experience. It offers a unique, practical, hands-on experience covering every stage of product management, product development, and innovation. You'll experience a product's journey from conception to launch through real-world scenarios, applying all the steps of design thinking.
The main topics we will cover and the work we will carry out during the workshop are:
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Idea Generation and Evaluation: Creative idea development techniques (Ideation) and methodologies for evaluating potential product ideas.
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User and Market Research: Understanding the needs of the target audience, analyzing market trends and providing competitive advantage.
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Creating a Value Proposition: Determining the product's core value and market positioning.
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Prototyping and Testing: Concretizing ideas through rapid prototyping methods and continuous improvement with user feedback.
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Business Model Development: Analyze how to transform the product into a sustainable business model.
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Launch Strategies: Developing strategies for successfully bringing the product to market.
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Real Product Line Analysis and Presentations: Performing end-to-end analysis of real product concepts or prototypes developed during the workshop and making them presentable to managers.
This workshop not only provides knowledge transfer but also provides the opportunity for hands-on work on real product projects, enabling participants to develop their skills and achieve tangible results.
Participant Profile
This workshop is designed for anyone who approaches their work from a product management perspective, wants to experience the management process of a product from idea generation to launch with real work, and wants to instill product culture into their company culture. Professionals who want to encourage innovation in their companies and achieve tangible product outputs are ideal candidates.
Participants with the following profiles are recommended to attend our training:
Professionals who have attended Basic Product Development and Management Trainings or have basic knowledge in this field.
Unit employees who actively participate in product processes such as Product Management, Production, R&D, Project Management, Sales, Marketing, Technical Support, Quality, Strategy, Design teams.
Other unit employees who are in most contact with the customer (Customer relations, support teams, etc.).
Managers and experts at all levels who want to increase their companies' innovation capacity and develop new product/service ideas.
Entrepreneurs and those who want to materialize new business ideas.
Incubation centers, startup acceleration programs and tech parks that want to validate their product ideas and business models
Duration
With our intensive and interactive program, our participants will gain extensive experience working on real product ideas and achieve tangible outputs. Workshop duration can be customized according to the participants' needs, goals and determined content depth.
Plan an Innovation Workshop
Internalize product culture while developing new products and services for your company with the Design-Focused Innovation Workshop from Idea Generation to Launch.
Contact us to learn more about training details, customized program options, or solutions specific to your organization.